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NielsenIQ
The Full View™ of consumer intelligence.
About NielsenIQ
NielsenIQ (NIQ) is a global consumer intelligence and marketing research company that measures consumer buying behavior and provides retail measurement, analytics, and insights to consumer goods and retail clients. The company combined with German market research firm GfK in 2023 to form one of the largest firms in the consumer and retail measurement industry.
Industry
Market research / Consumer intelligence (Information Services)
Headquarters
Chicago, Illinois, United States
Company size
Approximately 30,000 employees
Founded
1923
What we do
Market measurementConsumer behavior and insightsAnalytics and activationBrand and mediaInnovationRetail and FMCG/CPG dataContent syndication (Nielsen Brandbank)
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