IBO Entrepreneur & E-commerce Manager - B2B & B2C Sales

Summary

An experienced business and operations professional with 10+ years across customer success, sales, luxury hospitality, and financial services. Demonstrates strong expertise in CRM optimisation, client retention, and data-driven decision-making, with a proven track record of delivering revenue growth and operational efficiency across B2B and B2C environments.

Experience areas

1. E-commerce Manager - B2B & B2C Sales

   • Optimised inventory and sales data to reduce stockouts and improve turnover
   • Developed digital marketing campaigns that increased product visibility and sales by 20%
   • Consistently exceeded sales targets through lead generation and deal closures
   • Leveraged CRM insights to strengthen client relationships and enhance retention

2. Operations/Sales/Client Services Assistant

   • Generated qualified leads via cold calling, networking, and referrals, driving consistent pipeline growth
   • Managed client enquiries and coordinated building operations in a premium service environment
   • Resolved complex operational issues using strategic problem-solving and communication skills
   • Built strong resident relationships, enhancing satisfaction and community retention

3. Content Creator

   • Produced compelling video content using advanced editing tools to enhance viewer retention
   • Led content strategy and audience engagement across social media platforms
   • Drove consistent channel growth and improved online visibility

4. Freelance Digital Marketing Consultant

   • Developed and managed digital advertising campaigns across multiple platforms
   • Analysed campaign performance metrics and optimised strategies for maximum ROI

5. Customer Support Associate

   • Delivered high-quality business analysis to support projects and stakeholder objectives
   • Provided strategic insights to improve customer service operations

6. Assistant Front of House Manager

   • Increased annual ADR by 15% through strategic upselling and cross-selling
   • Boosted customer engagement and conversion rates using CRM-driven, data-led outreach strategies
   • Expanded the SME and corporate client base through high-impact outbound campaigns
   • Consistently outperformed sales targets and drove revenue growth

7. Sales Manager

   • Exceeded annual sales targets by 25%, driving strong revenue growth
   • Negotiated high-value commercial agreements and maximised deal margins
   • Led full sales cycle execution, consistently boosting conversion rates
   • Analysed financial metrics to identify revenue opportunities and optimise pricing

8. Junior Sales Manager

   • Managed budgets and strategic sales directions, exceeding annual targets
   • Developed promotional materials in collaboration with marketing teams

Skills