IBO Entrepreneur & E-commerce Manager - B2B & B2C Sales

Summary

An experienced business and management professional with 10+ years across customer success, sales, luxury hospitality, and financial services. Known for data-driven decision-making, CRM optimisation, and process improvement. Demonstrates strong commercial acumen in both B2B and B2C environments, with a proven track record in client retention, upselling, and operational leadership.

Experience areas

1. IBO Entrepreneur & E-commerce Manager - B2B & B2C Sales

   • Optimised inventory management and sales data analysis, reducing stockouts and improving turnover
   • Developed digital marketing campaigns that increased product visibility and sales by 20%
   • Consistently exceeded sales targets through lead generation, cold calling, and deal closures
   • Streamlined operations via technology integration to boost efficiency and customer satisfaction

2. Operations/Sales/Client Services Assistant/Concierge

   • Generated qualified leads via cold calling, networking, and referrals, contributing to consistent pipeline growth
   • Managed client enquiries and delivered high-level service in a premium environment
   • Coordinated building operations, maintenance, and service providers to ensure smooth running
   • Resolved complex client issues using problem-solving skills and maintained strong relationship management

3. Content Creator

   • Produced compelling video content using advanced editing tools to enhance viewer retention and brand storytelling
   • Led content strategy and audience engagement across social media platforms
   • Drove consistent channel growth and increased online visibility

4. Freelance Digital Marketing Consultant

   • Developed and managed digital advertising campaigns across multiple platforms
   • Analysed campaign performance and optimised strategies for maximum ROI

5. Customer Support Associate

   • Delivered high-quality business analysis to support projects and stakeholder objectives
   • Provided strategic insights to improve customer service operations

6. Assistant Front of House Manager

   • Increased annual ADR by 15% through strategic upselling and cross-selling
   • Consistently outperformed sales targets and drove revenue and profit growth
   • Boosted customer engagement and conversion rates through CRM-driven, data-led outreach strategies
   • Expanded corporate and SME client base through high-impact outbound campaigns

7. Sales Manager

   • Exceeded annual sales targets by 25%, driving strong revenue growth through consultative selling
   • Negotiated high-value commercial agreements and maximised deal margins
   • Led full sales cycle execution and consistently boosted conversion rates
   • Analysed financial metrics to identify revenue opportunities and optimise pricing

8. Junior Sales Manager

   • Managed budgets and strategic sales directions, exceeding annual targets
   • Developed promotional materials in collaboration with the marketing team

Skills