Senior Lettings Manager - UK

ABOUT DWELLY

Dwelly is building the AI operating system for residential lettings. Its growing network of agencies provides its AI with real-world data, continuous feedback, and control over complete workflows, making exceptional service the standard for landlords and tenants. Today, Dwelly operates more than 15,000 properties and $470 million in GMV, making it one of the UK’s ten largest lettings operators. The company has raised $263 million.

We’re a fast-growing, product-focused company, backed by top-tier investors and led by a team with deep experience in real estate, technology, and operations.

POSITION SUMMARY

The Senior Lettings Manager is responsible for leading branch performance across people, portfolio growth, customer service, and commercial results. As part of a fast-growing group built through acquisition, the role plays a key part in embedding new ways of working, driving local execution, and ensuring successful adoption of group initiatives.

It offers a clear progression pathway from leading a single branch to managing multiple branches, with opportunities to progress into regional and national leadership roles as the business continues to scale.

KEY RESPONSIBILITIES:

1. TEAM LEADERSHIP

• Manage, coach and develop property and lettings team members alongside

valuers and property specialists

• Build a high-performing local team through hiring, performance management and

day-to-day leadership

• Set the standard for service quality and commercial discipline in the branch

1. LEADING CHANGE & INTEGRATION

• Own the local delivery of group and regional initiatives — new operating

models, systems, pricing and service standards — and bring the team with you

• Translate central strategy into local execution, surfacing resistance and

blockers early and resolving them rather than letting them stall delivery

• Hold ways of working steady through system migrations and process changes

1. PORTFOLIO GROWTH & LANDLORD RELATIONS

• Own the landlord retention plan and churn prevention through proactive

relationship management and issue resolution

• Win new landlord instructions via local and central lead generation
• Increase share of landlord wallet (new properties and services upsell from

existing landlords)

• Maintain a healthy instruction pipeline and conversion metrics (lead →

valuation → ToB signed)

• Develop local partnerships to attract new landlord leads

1. REVENUE PER PROPERTY GROWTH & COMMERCIAL OWNERSHIP

• Ensure optimal rent pricing, balancing speed to let, rent level and landlord

outcomes

• Maximise management fee in line with company pricing policy
• Upsell existing landlords (higher packages, additional services)
• Own the full P&L of your branch, with full accountability for local budgeting

and budget execution

• As you progress to a cluster, take on P&L accountability across up to three

branches

1. Operational coordination & service quality

• Coordinate all local operations and ensure alignment with central service

functions.

• Act as an escalation point for service quality issues.
• Identify recurring failures and drive fixes through cross-functional

escalation and local coordination

QUALIFICATIONS & PREFERRED BACKGROUND:

• People management experience — hiring, coaching, performance management,

building a team

• Change and integration experience — a proven ability to land new ways of

working and lead teams through transition.

• Relationship management and retention skills, with a track record of growing

a landlord base

• Full understanding of the lettings cycle (Tenancy, PM, compliance), with

strong sales skills and commercial acumen

• Commercial strategy development and implementation experience — rent pricing,

fees, discounts

• Sales partnership building experience (B2B referrals)
• P&L literacy, budgeting and cost control

COMPENSATION & BENEFITS:

• Competitive salary based on performance, recognising exceptional

contributions to our integration success.

WHAT IS IT LIKE BEING A DWELL-ER?

Feel free to check out Dwelly Core Principles [https://docsend.com/view/7v8gwrjaky7mn895]. That’s about what we believe in, how we operate and make decisions.

What we offer is not a fancy office or a static workplace. Instead, this is solving one of worlds’ most complex problems in the largest consumer industry in the world (residential rentals), to improve the experience for >30% of households (>5M in the UK, and >100M including EU and US) that live in rental homes.

This is about disrupting the largest, most antiquated industry in the world, with one of the strongest operational and technical teams that exist in the UK and the EU. We work hard, and we shoot for extremely ambitious results. But we want people to be proud of what they’ve built and be able to look back and say one day “hell yeah, that was me that did it all”.

• Customer obsession rather than competitive focus
• Passion for invention
• Operational excellence
• Long-term thinking

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