Business Development Manager - The Americas (Buyer Relations)

Business Development Manager – The Americas (Buyer Relations)

Location: Borough, South London (SE1 1EP) – Hybrid

Company: M&I (part of Worldwide Events Group)

Contract: Permanent, Full-Time

Reporting to: Head of Buyer Relations

About M&I

M&I, launched in 2006, brings together high-calibre meeting planners and exhibitors from the hospitality industry through a series of standout events across Europe, the Middle East, and the Americas. Our portfolio includes M&I Expo, M&I Flagship, M&I Healthcare, and M&I Luxe. We create beautifully crafted events that spark meaningful engagement, from curated 1-2-1 meetings to immersive moments that showcase exceptional destinations, hotels, venues and MICE services.

M&I is part of Worldwide Events Group, founded in 2007 and a recognised leader in global MICE and luxury travel. We bring people together and facilitate meaningful relationships through our philosophy of H2H (human-to-human connection).

About the Role

We're recruiting a Business Development Manager dedicated to the Americas market. This is a proactive sales role with a strong emphasis on new business development and achieving monthly targets.

Working pattern: Monday–Thursday 11:00–19:00 and Friday 09:30–16:00 (UK time)

You'll drive buyer recruitment for our world-class M&I events, hitting the ground running with high-volume outbound calls and strategic outreach. A strong sales background is essential.

The role involves intensive telesales campaigns, regular international travel to M&I events, attendance at industry trade shows, and the possibility of face-to-face sales trips as we evolve.

Key Responsibilities

• Expand our global buyer network by identifying new opportunities in the MICE sector.
• Provide mentorship to junior team members and contribute to team development.
• Reach and exceed personal buyer recruitment targets every month.
• Manage the full recruitment process from prospecting to confirmed attendance of buyers.
• Nurture long-lasting relationships with clients and develop a thorough understanding of their business.
• Keep up with industry trends to advise management on strategies and tactical development.
• Attend events to further develop relationships with clients and assist with onsite event management.
• Occasionally work outside standard hours to support events or meet key deadlines.

Essential Requirements

• Proven sales experience with a track record of exceeding targets and driving revenue growth.
• An interest in the global meetings and incentives space with the ability to quickly build knowledge and credibility in the Americas market.
• Energetic, driven, and commercially minded, comfortable operating at pace in a target‑led sales environment.
• Strong strategic sales and negotiation skills.
• Confident in both cold outreach and face-to-face presentations, with a consultative approach to relationship-building.
• Confidence in networking with C-level executives.
• Exceptional verbal and written communication skills, with the ability to engage stakeholders at all levels.
• Highly organised with strong time management and pipeline prioritisation skills.
• Ability to work independently and drive results with minimal supervision.
• Experience using a CRM and Office 365.

Desirable Qualifications and Experience

• Previous experience in events, hotels, DMCs, venues, or the wider MICE industry.

Benefits and Compensation

• Salary: £52,000 OTE (uncapped).
• Holiday: 28 days plus UK bank holidays, with additional days awarded for length of service.
• Office: Centrally located London office with a summer terrace within walking distance of Borough Market.
• Employee events: Regular social events supported by our Happiness & Culture team.
• Health insurance: Monthly contribution towards Bupa private health insurance (post probation).
• Wellbeing support: Employee Assistance Program offering confidential support.
• Family support: Enhanced maternity and paternity leave.
• Work-life balance: 4 pm Friday finish.

Our Commitment to Diversity

We foster an environment where everyone feels respected, valued, and able to thrive. We welcome individuals of all backgrounds, identities, and lived experiences, including differences in gender identity, orientation, expression, age, race, ethnicity, physical or mental ability, neurodiversity, religion or belief, and socio-economic background.