Regional Business Development Manager (On Trade) - North East, Leeds and York

On Trade - Regional Business Development Manager

Location: North East and York

Contract and working pattern: Field based, permanent

Reports To: National Account Manager

About AG Barr

Employing around 850 people across the UK, AG Barr is a responsible business that takes care of its people, values diversity, gives something back to communities and works to minimise environmental impact.

For 150 years AG Barr has been building great brands and is home to some of the nation's favourite flavours, including:

• IRN-BRU — launched in 1901
• RUBICON — vibrant fruit based brand
• Boost — caffeine, hydration and tasty treats
• FUNKIN — real fruit authentic taste
• MOMA — quality oats crafted into oat drinks and porridge

About the role

You will help take the AG Barr portfolio to the next level across the North East and York's most iconic bars and restaurants. You will represent market leading products from the FUNKIN Cocktails, Frobishers, Rubicon, Bundaberg and IrnBru range (Scotland, NE, Yorkshire).

As the On Trade Regional Business Development Manager, you will be responsible for driving new and developing existing distribution of products from the AG Barr portfolio in key regional and multi-site operating accounts within an assigned territory (regional pub groups, premium bar operators, restaurant groups and hotel chains). The scope covers day-to-day execution of nationally agreed plans overlaid with local activity mutually agreed to deliver objectives within agreed budgets.

Responsibilities

Commercial Growth & Strategy

• KPI Ownership: Responsible for hitting targets related to revenue, distribution, new business, and product availability
• Joint Business Plans (JBPs): Develop mutual growth strategies with key customers to ensure both AG Barr and the client see a return on investment
• New Business: Identify and secure new stockists while negotiating commercial terms that protect profit margins

Operational Execution & Forecasting

• Supply Chain & Forecasting: Manage the end-to-end flow of stock — from the factory to the warehouse, and ultimately to the store shelf — to ensure products are never out of stock
• Activation: Execute promotional campaigns and seasonal "big bets," ensuring high visibility and point of purchase awareness (e.g. menu placements and displays)

Financial & Data Management

• Budget Oversight: Manage promotional and trade investment budgets to ensure all deals remain profitable for the company
• Insight-Led Selling: Use category data and consumer insights to influence customers and optimise sales performance

Relationship & Communication

• Stakeholder Management: Build long-term partnerships with buyers, marketing teams, and internal stakeholders
• Reporting: Handle all administrative duties, internal communications, and account reviews to keep all parties aligned on business decisions

What you'll bring

• Significant experience in FMCG or strategic sales, preferably Key Account Management
• Direct experience within the UK/local On-Trade drinks industry and cocktails is preferred but not essential (e.g. spirits, beer, wine, soft drinks)
• Demonstrable track record of meeting and exceeding challenging sales targets with a particular focus on new business
• Excellent IT skills (Google Suite, Excel, PowerPoint & Word); able to learn new packages (Cognos, IRI/Kantar, Demantra)
• Comfortable working with sales data and managing budget
• Highly organised
• Developed communication skills (especially remotely)
• Demonstration of AG Barr behaviours: Being Honest, Accountable, Connected and Brave

What we offer

• Competitive salary
• Annual bonus linked to business and individual performance
• Defined contribution Pension
• 34 days holiday
• Flexible holiday trading
• Flexible cash pot to spend on benefits
• Healthcare Cash Plan
• Flexible benefits (e.g. discounts & cashbacks, gym memberships, technology purchases)
• Life assurance
• Save as you earn scheme
• Staff sales discount
• Free AG Barr products throughout your working day and staff sales
• Annual salary review
• Ongoing professional development and access to Learning and Development programmes and content

Equal opportunities

AG Barr is an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.

While the ideal requirements have been highlighted, the successful candidate probably won't meet every single requirement in this advert. AG Barr advocates people growing in role, so you are encouraged to submit an application even if you don't meet every requirement.

Closing date for applications: 15th April 2026

Speculative CVs from agencies will not be accepted.