New Homes Sales Jobs
On-site and development sales careers with UK housebuilders, developers and new-build agencies.
Key New Homes Sales Capabilities
The skills and strengths employers look for in this field.
Consultative Sales & Reservations
Qualifying buyers, presenting plots and specifications, negotiating, and securing reservations and exchanges in line with sales targets.
Sales Progression
Driving cases from reservation to legal completion, liaising with solicitors, mortgage advisers and conveyancers to keep timescales on track with the build programme.
New-Build Product Knowledge
Understanding house types, plot releases, specifications, NHBC warranties, snagging and the construction programme.
Buyer Incentive Schemes
Explaining and processing part exchange, deposit contributions, shared ownership and other developer incentives.
Show Home & Marketing Suite Management
Presenting the development professionally, managing footfall, viewings and the customer journey on site.
CRM & Reporting
Maintaining accurate buyer records, weekly sales reporting, and tracking traffic, reservations and pipeline.
Compliance & Consumer Protection
Working within anti-money-laundering, GDPR, Consumer Protection Regulations and the New Homes Quality Code.
Customer Care
Managing buyer expectations, handover, demonstrations and after-sales/snagging communication.
New Homes Sales Market Overview
New homes sales is a distinct branch of residential property work focused on selling new-build, off-plan and recently completed homes directly on behalf of housebuilders, developers and specialist new-build agencies. It differs from general estate agency in that sales advisors are typically based at a development's marketing suite or show home, manage a single site or scheme, and guide buyers through reservation, contract exchange and completion alongside the build programme.
Demand tracks the wider housebuilding cycle. Volumes are sensitive to mortgage rates, land supply, planning timescales and government housing policy, so hiring can be cyclical. Established national and regional housebuilders, build-to-rent and shared-ownership providers, and new-homes departments within larger agencies are the main employers. Affordable housing routes such as shared ownership and part-exchange schemes have created specialist roles distinct from open-market sales.
Pay structures in new homes sales are heavily weighted towards commission and bonus. Basic salaries are often modest, with on-target earnings (OTE) driven by reservations, legal completions and add-on incentives. Weekend and bank-holiday working is standard, as show homes and marketing suites are busiest at weekends, usually with days off mid-week.
Entry is achievable from estate agency, retail, hospitality or other customer-facing sales backgrounds, with employer training on the build process, specification, plot releases and incentives such as Help to Buy successors, deposit contributions and part exchange. Progression typically moves from advisor to site or development sales manager and into regional sales management.
New Homes Sales Salary Guide
Indicative ranges — actual pay varies by location, experience and employer.
Indicative UK ranges; new homes sales is commission-led, so OTE varies widely by employer, region and development sales rates. London and the South East sit at the upper end. Many roles include a car or car allowance and weekend working with mid-week days off.
Live market data (2 roles with salary on the board)
New Homes Sales Job Roles
Common job titles and roles for New Homes Sales professionals.
Professional Bodies & Qualifications
Propertymark (NAEA)
The National Association of Estate Agents (part of Propertymark) offers recognised residential sales qualifications and CPD relevant to new homes advisors and managers.
New Homes Quality Board / Code
The New Homes Quality Code sets standards for the sales and after-sales process; familiarity is increasingly expected of new homes sales teams.
NHBC Awareness
Understanding NHBC Buildmark warranties and standards is important when explaining build quality and protection to buyers.
Level 2/3 Certificate in Sale of Residential Property
Propertymark-accredited qualifications covering legal, compliance and practical aspects of residential property sales applicable to new build.
Anti-Money Laundering (AML) Training
Mandatory awareness of AML and Consumer Protection from Unfair Trading Regulations for anyone handling property transactions.
Career Path & Progression
New Homes Sales Advisor / Executive
Entry-level on-site role handling enquiries, viewings, reservations and basic progression under a site manager. Often recruited from estate agency, retail or hospitality sales.
Senior Advisor / Negotiator
Manages higher-value plots and more complex cases, handles part exchange and shared ownership, and may mentor newer advisors.
Site Sales Manager
Runs sales for a single development, owns the sales target, manages incentives and reporting, and is the lead point of contact on site.
Development / Regional Sales Manager
Oversees several sites or a region, manages a team of advisors and site managers, and contributes to pricing, launch and marketing strategy.
Head of Sales / Sales Director
Leads the sales function for a housebuilder or division, setting strategy, targets and team structure across multiple developments.